Maps · Reviews · Local search

Dominate local search with a proper Business Profile

When someone nearby searches for what you sell, the map pack decides who gets the call. A properly built and actively maintained profile is what puts you in it.

Customer finding a local business on Google Maps
Local search visibility

What's included

Google Business Profile setup that earns the map pack

Most profiles fail on basics — the wrong primary category, missing hours, no photos, and no reviews since last year. Google reads all of that as a signal that the business may not be active, and ranks accordingly.

We claim or verify the profile, set accurate categories and services, add branding and messaging, then build a posting and review cadence that keeps it looking alive. Views turn into calls, chats and bookings when the profile answers the questions people actually have.

What's covered

Setup & verification

Claim or verify your profile, select accurate categories, and add services, hours, branding and messaging.

Content & reviews

Regular posts, photos and Q&A, plus a review engine with templates and reminders to keep the profile trusted.

Tracking & reporting

UTMs, call tracking, and monthly insights on profile views, actions taken, and trending local queries.

Process

How a local SEO engagement runs

Fix the foundations, then keep the profile active — inactivity is what kills rankings.

01

Audit & claim

We confirm eligibility, claim or verify the listing, and audit categories, hours, services and existing reviews.

02

Optimise

Accurate categories and services, branded photos, messaging enabled, and Q&A seeded with the questions buyers actually ask.

03

Maintain & report

Monthly posts, review responses, and reporting on views, calls and direction requests so you see the return.

Working module

The local visibility process

Most clients see improvement within 4–6 weeks of a fully optimised, consistently posted profile.

  1. Eligibility & claim

    Confirm your business qualifies, then claim or verify the profile and secure ownership properly.

  2. Categories & services

    Primary and secondary categories chosen deliberately — the single biggest lever on what searches you appear for.

  3. Photos & posts

    Branded imagery and a regular posting cadence that signals an active, trustworthy business.

  4. Reviews & responses

    A simple review request engine with templates and reminders, plus professional replies to every review.

Tools we work in

Google Business ProfileGoogle MapsSearch ConsoleGA4Local citationsReview templates

Answers

Google Business Profile questions we get asked most

How much does Google Business Profile optimisation cost?

The initial setup is a fixed-price one-off project. Ongoing management — monthly posts, review responses and reporting — is a separate monthly retainer, quoted upfront.

Does my business qualify for a Google Business Profile?

Any business with a physical location or a service area qualifies. We'll confirm eligibility and handle the setup or claim process from start to finish.

What if my profile is already claimed but poorly set up?

We audit it, fix the gaps — wrong categories, missing hours, no photos — and build a content cadence to keep it active and ranking.

How long does it take to see results in local search?

Most clients see improvement in profile visibility within 4–6 weeks of a fully optimised, consistently posted profile.

Do you manage the profile ongoing or is it a one-time setup?

We offer both. The initial setup is a one-time project; ongoing management covers monthly posts, review responses, and reporting.

The next step

Are you showing up when locals search?

We'll check your current profile against the ranking factors that matter — categories, completeness, photos, reviews and activity — and send you the gaps.

Talk to us